As a fourth-generation Texan family, BBQ was always front and centre on the kitchen table. We grew up on countless meals of brisket, ribs, chicken — and all the fixin’s. Those memories and traditions are the heart of The Feedlot.

It’s that history, passion, and love that continue to shape every product we make and share with you today.

Die-hard foodies at heart, we’re passionate about quality ingredients, bold flavours, and creative combinations. After moving to Australia, we went in search of the perfect BBQ rub — and when we couldn’t find it, we made our own. That simple yet standout blend became our first and still best-selling rub: Cattle Call.

Encouraged by fellow BBQ lovers and backed by the support of friends and family, we took a bold step and launched The Feedlot. Today, we’ve grown into a full range of rubs and sauces — and we’re proud to have a loyal community of customers who are just as fired up about great flavour as we are.

We take great pride in sourcing herbs and spices from around the globe to create bold, distinctive flavours that stand out from the crowd. Every product we release is meticulously fine-tuned with feedback from friends, family, and our foodie community.

From our signature porcini mushrooms to vibrant Mexican chillies, you can count on our rubs and sauces to elevate your cooking game.