If you’ve ever wondered what truly clean, grass-fed beef tastes like—and why it matters—let’s talk about Highlands Natural, a standout producer doing things differently.
From Builder to Regenerative Farmer
Highlands Natural isn’t just another beef brand—it’s a testament to passion and purpose. Jimmy Luscombe, once a builder, took over the family farm in the NSW Southern Highlands after his father passed away. He turned his grief into a mission: regenerative grazing, holistic stewardship, and a return to nature-first farming. Today, Highlands Natural champions soil health, biodiversity, and animal welfare, producing premium beef that's as ethical as it is delicious.
Modern Cattle, Traditional Care
Their cattle are 100% grass-fed on chemical-free pastures—no growth hormones, no antibiotics, no synthetic fertilisers. Just nutrient-rich grass and low-stress handling. The result? Rich-flavoured, naturally healthier beef that cooks beautifully every time.
What’s in the Box Matters
Highlands Natural offers regenerative beef boxes packed with prime steaks, burger patties, mince, sausages, slow-cook cuts, and their signature bone broth—carefully curated from pasture to plate.
Beyond Beef
They also go beyond the butcher’s block. Highlands Natural produces bone broth, beef tallow, and nutrient-rich supplements like their Bovine Multi—freeze-dried organ capsules designed to deliver whole-food nutrition in an easy, modern format.
Where The Feedlot Comes In
At The Feedlot, we’ve always believed the best BBQ starts long before the fire’s lit—it begins with the way the animal is raised. Highlands Natural’s regenerative ethos mirrors our own love of honest flavour and respect for the process. Their beef sings when kissed by smoke, brushed with sauce, or seasoned with a rub—it’s the kind of ingredient that makes our recipes shine.
When the source is this good, all we have to do is get out of the way and let the fire do the talking.